Web Design in Kenya: Opportunities, Challenges, and How to Get Started

Introduction: Web design has become an essential aspect of the digital world. With the increasing use of the internet, more and more businesses are recognizing the importance of having a strong online presence. Kenya is no exception, and the web design industry is growing rapidly, offering many opportunities for those who want to start a career in web design or launch their own web design business. In this article, we’ll explore the web design market in Kenya, the best places to study web design, how to start a web design business, and how much a web designer should cost.

Is Web Design Marketable in Kenya?

The answer is yes! The web design market in Kenya is expanding, and businesses of all sizes are investing in their online presence. With the rise of e-commerce, online banking, and social media, the demand for web designers is increasing, making it a lucrative market for professionals.

Where Can I Study Web Design in Kenya?

There are several institutions in Kenya that offer web design courses, both online and offline. Some of the best places to study web design include:

  • Multimedia University of Kenya
  • Strathmore University
  • Kenya Institute of Mass Communication (KIMC)
  • Zetech University

How to Start a Web Design Business in Kenya

Starting a web design business in Kenya is not an easy task, but it can be rewarding. Here are some steps to help you get started:

  1. Gain experience: Before starting your own business, it’s important to have a strong foundation in web design. You can gain experience by working for a web design company or freelancing.
  2. Create a business plan: A business plan is essential for any new business. It will help you outline your goals, target market, and strategies for success.
  3. Build a portfolio: A strong portfolio will help you showcase your skills and attract potential clients.
  4. Register your business: Make sure you register your business with the relevant authorities and obtain all the necessary licenses and permits.
  5. Market your business: Utilize social media, networking, and advertising to reach your target market and attract potential clients.

How Much Does a Web Designer Cost?

The cost of a web designer varies depending on several factors, such as the size of the project, the complexity of the design, and the experience of the designer. On average, a web designer in Kenya can cost anywhere from KES 10,000 to KES 100,000 or more.


Web design is a lucrative and rapidly growing industry in Kenya, offering many opportunities for those who want to start a career or launch their own business. By studying at one of the top institutions, gaining experience, and creating a solid business plan, anyone can succeed in the web design market in Kenya. With the increasing importance of a strong online presence, the demand for web designers will only continue to grow, making it an exciting and promising field to pursue.