How to measure the success of your digital marketing campaign in kenya

  1. Website Traffic: Measure the number of visitors to your website through Google Analytics. You can track this metric to determine how many people are engaging with your brand online.
  2. Conversion Rate: This metric tracks the percentage of visitors who take a desired action on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. This metric helps you understand how effective your website is at converting visitors into customers.
  3. Social Media Engagement: Track the engagement rate on your social media platforms such as likes, comments, and shares. This metric will help you understand how many people are interacting with your content and how engaging it is.
  4. Cost-per-click (CPC): Measure the cost of each click on your ads. This will help you determine the cost-effectiveness of your ad campaigns.
  5. Return on Investment (ROI): This metric tracks the revenue generated from your digital marketing campaigns compared to the cost of running those campaigns. This will help you determine the overall effectiveness of your campaigns.
  6. Customer Lifetime Value (CLV): Measure the total amount of revenue a customer generates over their lifetime with your business. This metric can help you determine the long-term success of your digital marketing campaigns.