5 common SEO mistakes to avoid on your website in kenya

  1. Not doing keyword research: Keyword research is essential for any SEO strategy. If you don’t know what keywords people are searching for, you won’t be able to optimize your website for those terms. Make sure you research your keywords thoroughly and include them in your content, meta descriptions, and titles.
  2. Ignoring on-page optimization: On-page optimization refers to the elements on your website that can affect your search engine ranking, such as page titles, meta descriptions, headers, and content. Make sure you optimize these elements for the keywords you want to rank for.
  3. Not having a mobile-friendly website: More than half of internet traffic now comes from mobile devices, so it’s essential that your website is optimized for mobile users. Make sure your website is responsive and easy to navigate on mobile devices.
  4. Not building quality backlinks: Backlinks are one of the most important factors in SEO. They signal to search engines that other websites consider your content to be valuable and relevant. Make sure you build quality backlinks from reputable websites in your industry.
  5. Not measuring your results: You can’t improve what you don’t measure. Make sure you track your website’s performance using tools like Google Analytics and Search Console. This will help you identify areas where you can improve your SEO strategy.